The Regional Intellectual Property (IP) Public Education and Awareness Strategy and Resource Kit is designed for IP educators working in IP Offices of ASEAN Member States. The document proposes priorities, tactics and outcomes to guide the effective planning and implementation of IP public education and awareness activities that target business and IP creators. It identifies potential target audiences, communication objectives and key messages.

The Kit contains useful material for planning, tailoring, implementing and evaluating IP public education and awareness activities. These can be used by IP Educators to devise or enhance outreach programs and/or evaluate the effectiveness of activities.

Click here to download a copy of the strategy.

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